Olov and Lars

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I´m 40+ and live with my family of my girlfriend and two kids. When i´m not with them or in my bike shed, I run a classy menswear boutique, Vitre. I also write a column for the local papers about movies and TV every other week.




I live in Luleå, Swedish Lapland and I’m a bike nerd... or at least on my way to become one. Olov kind of tricked me into building my first proper bike. Kaffen – The Planet-X Kaffenback. I told him I wanted a good commuter bike that would look good parked outside my office (I run a pr/brand agency together with my lovely partner Ella) and would take me from point A to point B. I had no idea of what that short conversation would mean!

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