Mountain Bike Radio Advertising Information

Mountain Bike Radio Media Kit

As of January 17, 2013

Effective January 1, 2013 – March 31, 2013

Contact: [email protected]

What is Mountain Bike Radio?

Mountain Bike Radio is THE voice of mountain biking.

Mountain Bike Radio, founded in April 2012, is a network of online radio shows and podcasts that is the place for all mountain bike talk. We discuss racing, current events, and anything in the mountain biking world. From the average joe to the top pro and from short track to multiday adventures, we aim to bring the world of mountain biking to listeners. The network includes several different regular shows, individual interviews, and, new for 2013, mountain bike race series reports. Being based at the edge of the Colorado Rocky Mountain Foothills, MBR is located in the middle of mountain biking country!

It's mountain bike talk from mountain bikers, for mountain bikers.

Who listens to Mountain Bike Radio?

The listener base is very wide. It includes xc racers, endurance racers, touring fans, gravel grinders, enduro, leisure riders, riding tour leaders, race directors, and anyone interested in mountain bike equipment. Based on Facebook demographics, the audience is approximately 20% women and 80% men. Most are from the US, while we do have a notable following in the UK, Canada, and South Africa. The base is quite spread out throughout the US. It is well represented in the West, including the headquarters home state of Colorado, throughout the Upper Midwest, Southeast, and Mid Atlantic region.

Available Formats:

Mountain Bike Radio is available in different formats to allow easy and convenient access.

1. Blogtalkradio.com
   • This platform offers a live, interactive/call-in format. All shows are then archived immediately from there to Blogtalkradio.com and iTunes. The show is then embedded into show pages (example: The Guitar Ted Show http://www.mountainbikeradio.com/the-guitar-ted-show/#.UMn-OXdgFTg> ) where I add info about the show, as well as related show links and information.
2. Mountainbikeradio.com
   • Provides show information, audio links, related show links, site only shows, and advertising, as well as a store and other mountain biking information.

Stats/Traffic:

1. Blogtalkradio.com:
   1. October 2012
      1. Live show listens:             278
      2. Archived listens:               13,951
      3. Month Total:                      14,229
   2. November 2012
      1. Live show listens:              625
      2. Archived listens:               14,260
      3. Month total:                      14,885
   3. December 2012
      1. Live show listens:              891
      2. Archived listens:               13,328
      3. Month total:                      14,219
   4. January 2013 – through 1/17
      1. Live show listens:              366
      2. Archived listens:               13,277
      3. Month total:                      13,643
   5. Individual shows range from 750 – 5,500 listens, averaging 1,157 listens per show.
   6. Over 110 hours of content available to listeners.

1. Mountainbikeradio.com
   1. 10/1/12 – 1/17/2013
      1. 20,105 unique visits (201/day for the 100 day period)
         41,014 page impressions (2.04 views per visit)
      2. The value comes in bringing the audio platforms and the website together. It's a very unique format. Rather than having to go to 10 different websites to hear the buzz, people are tuning in on their drive to the trail, trip to the races, commute, doing stuff around the house, working out, and while sitting in the office. They can listen to guys like Jeremiah Bishop talk about racing at the Trans-Sylvania Epic or tune in to hear from the race director talking about the El Paso Puzzler to get idea about course conditions.

1. Social Media
   1. Facebook:           2,028 Likes
   2. Twitter:               281 followers
   3. Instagram:          169 followers

What you are getting for your $

You are getting a completely unique format of advertising to position your company to be heard and seen and stay current in the mountain biking conversation, rather than lost in a sea of common banner ads. Mountain Bike Radio talks directly at your potential customers and clients and gives you direct contact with your target market and the ability to "touch" customers each episode.

Based on your level of commitment, you are able to gain the following benefits:

• Show sponsorship
• Mention(s) on the air, including at the beginning, during, and the end
• Your company logo shown on the page during the live show
• You will have a space on the “MBR Partners” page, which is currently in development.
• Facebook and Twitter mention of the show and show related topics
• Website ad placement.

Advertising Plans

A full episode discussing your product, event, or services, etc is included in Basic Member and above plans.

Show Title Sponsor. $1000. Plan includes:

• Title sponsor for a MBR show (ex: The Dirt with Drew Edsall, The Guitar Ted Show) for 6 months. This includes:
• Logo on show page
• Mention and company placement on all shows and related media
• Mountainbikeradio.com banner ad for the 6 months
• Facebook and Twitter mention of your company while mentioning show
• Placement on MBR Partners page for the 6 months
• Minimum 1 show per month
• Option to have up to 3 of your own separate episodes to discuss your product, service, company, or chats with your sponsored athletes

Premium Member. $250. Plan includes:

• Mention on 5 shows – Beginning, middle, and end
• Logo placement on the live shows
• Top banner ad placement for 1 month
• Facebook and Twitter mention of your company while mentioning show
• Placement on MBR Partners page for 1 month
• A full dedicated episode to discuss your product, service, and/or event 

Standard Member. $125. Plan includes:

• Mention on 2 shows – Beginning, middle, and end
• Logo placement on live show
• Banner ad placement for 1 month
• A full dedicated episode to discuss your product, service, and/or event

Basic Member. $75. Plan includes:

• Mention on 1 show – Beginning, middle, and end
• Logo placement on live show
• Banner ad placement for 2 months on Mountainbikeradio.com
• A full dedicated episode to discuss your product, service, and/or event

Ad Member. $30. Plan includes:

• Mention on 1 show – Beginning, middle, and end.

Banner. $15. Plan includes:

• Banner ad placement for 1 months on Mountainbikeradio.com

1. Alternative Plans
   1. Advertising plans are available in exchange for product and race entries discounts. The plans are the same as the above: Show Title Sponsor, Premium Member, Standard Member, Basic Member, Ad Member, Banner.
   2. Equivalent values include:

• $2000 = Show Title Sponsor
• $500 = Premium Member
• $250 = Standard Member
• $150 = Basic Member
• $60 = Ad Member
• $30 = Banner
• Product review available upon request

If you have any questions about advertising, product exchange, review or anything else, please email me at [email protected]